May 6, 2026 · 4 min read
Why Many B2B Sales Systems Quietly Break Down
Most B2B companies look solid on the surface — strong teams, advanced tools, clean dashboards. But beneath the automation, a quiet gap is widening: connection.
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Notes on human-first B2B growth
Field-tested perspectives on B2B sales, outbound strategy, and the gap between tools and real connection.
May 6, 2026 · 4 min read
The Deal That Took 5 Months
A $40,000 deal that took five months, hundreds of follow-ups, and a prospect who forgot how the conversation even started — a reminder that human connection is what AI cannot replace.
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